Celebrity Branding – Capitalizing on A Star’s Popularity
3 min read
One of the commonly viewed advertisements today is called Celebrity Branding advertising. We see popular and talented artists endorsing different products in television shows, programs, special events and commercials. Branded clothes, perfumes, make-up, sports gear, and the likes are making good in the market. All of these items carry the signature names of movie stars, models, actors and actresses like Jennifer Lopez, and others.
Customers have the flexibility adjusting to products that are offered in the market especially if it is new. More so, if they find out that the products are represented and endorsed by famous personalities, they become eager and excited to purchase them either for personal use or for gift giving purposes. Through further studies and research of brand specialists, they assign top personalities who can represent a specific product based on different aspects like their personality, occupation, physical attributes or even their capacity to effectively deliver to consumers the real essence of the product or charitable project. Miss India Aishwarya Rai crowned Miss World possesses stunning and expressive eyes and she effectively campaigned for an eye donation big event. Voice over method of advertising taps celebrities with distinct voices that captivate and attract more customers. Advertising is always full of creative ideas and strategies that really work.
As of this time, almost 20% advertisers make use of the celebrity endorsed promotional method. Once a famous personality signs a contract with advertisers, many products and brands will definitely boost in the market. Product endorsers are experts in projecting the image of the product and company to buying viewers. Different products with a single popular endorser can even effectively shift from one personality to another just to be able to relate the significance and function of a specific product to interested consumers. Many have actually done this like David Beckham in endorsing Gillette and Passion.
Another Celebrity Advertising method is through the use of Celebrity logos or graphic images that can totally represent a well known figure such as actors, models, and more. Even simple initials like Jennifer Lopez’ fashion brand logo JLO. The product brand JLO enables different products related to Jennifer Lopez appear branded and highly regarded because of Jennifer’s stardom. Their popularity as well as their talent is enough to draw a big crowd of consumers even in their absence. Any product that will be represented by superstars’ logos, initials and designs will somehow carry out the advertising purpose.
Big names in the business industry really set up a budget for celebrity branding method in advertising their products and services. Nothing can compensate the load of customers that will be magnetized by superstars. Popular and credible personalities can create business tycoons out of a single product. One of the successful ad agencies that created an exclusive ad company that focused on celebrity endorsement is Davie Brown Entertainment. They exquisitely screened celebrities to represent their products and designed ads that would co-relate to their chosen endorser. Their rigid strategy is a proof that they are selective and meticulous when it comes to customer satisfaction. Customer satisfaction spells out business success.
